Who we are

A Hull agency that treats your growth like our own.

We're a small, hands-on team helping local businesses, trades and SMEs win more work online — without the jargon, the lock-in contracts, or the vanity metrics.

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Thomas Gray Co-Founder Photo coming soon
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George Burton Co-Founder Photo coming soon
Our story

Why we started Upscale Commercial

We kept seeing the same thing across Hull and East Yorkshire: brilliant local businesses — trades, shops, service providers — doing great work, but practically invisible online. Meanwhile the agencies that could help were either too expensive, too remote, or too quick to bury everything in jargon and 12-month contracts.

So we built the agency we'd want to hire. Thomas and George founded Upscale Commercial to give local businesses serious, results-driven marketing — explained in plain English, with no lock-in and no nonsense. When you work with us, you talk to the founders directly. Your wins are our reputation.

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Who we help

Built for local businesses, trades & SMEs.

From one-person trades to growing teams, we work with the businesses that make up the backbone of the local economy — joiners, electricians, plumbers, retailers, salons, professional services and more.

We're proudly Hull-based and know the local market inside out, but we work with clients right across East Yorkshire, Humberside and the wider UK.

Where we operate

Hull & Kingston upon Hull
Beverley & East Yorkshire
Humberside
Remote across the UK
What we stand for

Our values

The principles behind every project, every report, and every conversation.

Plain English

No jargon, no smoke and mirrors. We explain what we're doing and what it means for you — clearly.

Tied to revenue

We measure success in enquiries and customers won — not impressions, likes or vanity metrics.

No lock-in

We work month-to-month. You stay because the results are there, not because of the small print.

Personal service

You deal directly with the founders — not a call centre or a rotating cast of account managers.

Where we're headed

Our long-term vision

We want to become the go-to growth partner for businesses across Hull and East Yorkshire — the team local owners recommend to each other because we actually moved the needle.

We're early in our journey, and we're ambitious. Every client we take on shapes the agency we're building — which is exactly why your results matter so much to us.

Let's grow your business together.

Start with a free website & SEO audit, or just have a friendly chat about where you want to take things.

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